Increase Lifetime Customer Value
Increase Lifetime Customer Value
In order for a company to succeed and grow as a business, they must build a strong relationship with their customers. Not only does this help bring in revenue that you can depend on, but it also leads to future customer referrals. With these long-time clients in your corner, your business will truly flourish. When you contact us at the NY SEO Company, we will help you turn a one-time customer into someone you can count on for life.
Calculating the Value of a Lifetime Customer
A company is nothing without its customers. No matter how good the product is on its own, if there is no constant and unconditional support behind it, the business will fail. We are here to make sure that never happens. To understand your clients and where you are going as a business, it is important to calculate the value of a lifetime customer. We will do this for you by first adding up the annual sales produced by your client. Our experienced and knowledgeable team will look at how much money this client has spent on your services and how often they do business with you. Once that is determined, we will average the number we come up with by the amount of years the client has worked with you. Then, we will count up how many referrals this client has provided you with and what the monetary value of that is. Don’t forget any discounts you may have offered to the client along the way, because those need to be subtracted as part of your cost margin. It’s this end number that should give you a good idea of the current lifetime value of the client.
What Can Be Done to Increase This Value?
If you are not happy with your lifetime customer value, or just want to see the number increase over time, there are a few different steps we can take to achieve this for you. For starters, you have to display high quality work on your website. If you constantly provide garbage on your site, no one will want to visit you. They can easily find what you are offering someplace else. Instead, clients rely on the information you provide to be original, relevant and up-to-date. Thankfully, our team is comprised of some of the best content writers worldwide. We write everything from press releases to business proposals. Basically, whatever you need drafted up for your company to succeed, we are at your command. Rest assured that our team will have your readers captivated and constantly coming back for more.
Another way to bring up your business’ lifetime customer value is by surpassing your clients’ expectations. Never strive for the bare minimum, but instead reach for the stars. We are here to make sure that you are delivering the best services you possibly can, and that you never get complacent. In order to have a thriving business, you need to be on your A game. As we mentioned earlier, referrals are a big part of this. If a client likes the service they are receiving, they will want to tell all their family and friends about it. This in turn brings in more business to your company. If you constantly let down your clients, they will cut ties right then and there and never spend another penny on your products again. With all the different quality services we provide, there is no way that you will ever fail those who trust in you.
For instance, when you hire us, we engage your with clients. We let them know that their opinions are valued and that their concerns are being taken seriously. Plus, we never brush them off. Your clients can expect a response in a quick, timely fashion. One of the main ways we interact with clients is through social media. When you allow us to create accounts like Twitter, Facebook and Google + for your company, we are able to connect directly with your target audience. This draws in business and publicity, gaining dependable customers along the way and bringing up your lifetime customer value. Thanks to features like search functions and hashtags, this is easier than ever. We will provide your company with a type of social media presence that not only allows future lifelong customers to know your exist, but also exactly what kind of services you provide
Lastly, we stay connected to clients. So many times we have seen companies’ lifetime customer value decrease because their customers didn’t feel like they were in the know. Thanks to this, they brought their business somewhere else. That’s why we employ tactics like e-mail marketing. We know better than anyone that everything is done online nowadays. That’s why we will advertise your company through e-mail with the latest information on products, upcoming sales and anything else you deem is vital. When your customers are vested in your products and services, they won’t want to do business with anyone else.
No Other Company Can Increase Your Lifetime Customer Value Quite Like We Can
We truly have your best interest at heart and want to see your website succeed. Unlike other companies, we are not out to make a quick profit. We value your business and it shows in our professionalism and level of dedication. We will do whatever necessary to increase your company’s lifetime customer value.